Summer is here and for restaurant owners across the UK the warm weather represents a lucrative opportunity to cash in on the seasonal dining market. If you’re a restauranteur looking for ways to update your food and drink menu with a fresh summer twist, read on for our top tips that are guaranteed to heat things up.
Start pouring seasonal drinks
Brits love to enjoy drinks under the sun and are always up for summery concoctions. Adding jugs of Pimms and deals on G&T’s is guaranteed to go down a treat. If you’re feeling creative you can also use your current inventory to create your very own unique summer recipes! Remember, in the summer months fruity and fresh reigns supreme over rich and creamy.
Offer light bites
While winter punters are in search of hearty hot meals, summer calls for a lighter approach. Both ladies and gents will be watching their beach bodies which means healthier options such as grazing plates, salads, zucchini chips and sliders will often be far more popular than pizzas, burgers and pasta.
Use seasonal ingredients
Summer sees some fantastic ingredients hit shelves, and restaurants should be making the most of seasonal produce. Berries and stone fruits are always a hit with diners and can be used in everything from main courses and desserts to cocktails and coffees. Fresh fish is a popular alternative to heavier meats, while summer greens dressed with homemade fruity vinaigrettes make a great side dish. If anything is purchased locally be sure to shout out about it as diners love the concept of ultra-fresh home-grown ingredients.
Get mid-week friendly
The long, sultry summer days mean that British restaurant goers are far more inclined to get out and enjoy a mid-week dining experience. As well as offering weekend specials you should also launch mid-week friendly menus that draw in punters on Monday, Tuesday, Wednesday and Thursday.
Get social
Once you start to roll out your seasonal summer food and drink strategy be sure to create a buzz on social media. Use Facebook, Twitter and Instagram to let your followers know what summer treats are on offer, and just how mouth-wateringly refreshing they look!
Using these top tips you’ll be able to give your restaurant a serious summer edge over the competition. Don’t forget to check you have the right restaurant insurance to cover you for the extra custom through the busy season. This means you can sit back, soak up the summer sun and watch seasonal profits roll on in.
