Beer sales are on the rise, with the latest ‘Beer Barometer’ figures from the British Beer & Pub Association (BBPA) indicating that total revenue was up by 1.3% in 2014. This put an end to a decade of decline and could result in some great opportunities for people wanting to set up or take over the management of a pub. So what can entrepreneurs do to boost their chances at success? We’ve put together a list of top tips that will help any pub landlord fast-track their way to victory.
Advertise
You could own the best pub in the region yet without an effective advertisement strategy no one will know you exist! Whether you run a high end cocktail bar or a cosy country pub, advertising is essential. Look at what local channels are available to you and use them to your advantage. This could be anything from a spread in the community newspaper to an ad on your local radio station.
Use social media
The power of social media is immense, especially when it comes to promoting a business. Use Facebook, Twitter, Instagram and other social media channels to connect with your customers and create a voice for your establishment. After you’ve built up a steady following you can use your accounts to shout out about the latest news and offers.
Run special offers
Customers love a great deal and it’s important to make sure you run regular deals to keep your punters happy. A different offer for each day of the week works a treat, while seasonal deals are also a great way to turn a profit.
Stay on top of documents
Keeping track of all your health and safety documents is of the upmost importance. This includes things such as gas safety certificates, electrical safety checks, FSA checks and tax documents. Non-compliance can result in huge fines which could send a pub into financial ruin.
Take out insurance
No matter where you’re located, what kind of clientele you serve, how many staff you employ or what size premises, all landlords should protect their business with a complete pub insurance policy. This will ensure that in the case of any accidents, injuries, damage or theft costs are 100% covered. At the end of the day having the right support can make or break a business and no pub landlord should ignore the need for a comprehensive policy.
