When looking for a new vehicle most buyers read car magazines in order to gain more information on what they should invest their money in, which is why motor traders should also read these magazines to get an idea of what vehicles will sell the easiest! Here we look at some of the top rated 4x4s so that you can have a better idea of what your customers are looking for:
The Land Rover Discovery 4
To many, the Land Rover is the classic 4×4, and is not only considered reliable but also capable of going off road (unlike many more mainstream models). Not only this, the Land Rover Discovery 4 also offers an enjoyable driving experience as the interior has all the luxuries you would expect in an executive car. For customers looking for a more authentic off-road vehicle the Land Rover will always be their first port of call, so make sure that you include the latest models on your forecourt!
The Mercedes ML
Mercedes’ version of a 4×4 is generally still considered a ‘city car’, albeit one that is much larger than others. Those that are interested in this model tend to be more concerned with luxury and space rather than taking the vehicle off road, which is why the interior includes man made leather trimming, cruise control and a large display screen. Even though customers will probably never take this model off the road, it can surprisingly handle rough terrain, meaning that the options for this vehicle are truly endless.
The Mitsubishi Shogun
Not as well known (or as common) as the Land Rover, the Mitsubishi Shogun has only been on the market for a short period of time, however has already proved popular with off-roading enthusiasts. The Shogun does not include the luxuries of the Discovery 4 or the ML, and it is also much noisier, however it can handle even the most challenging terrains. The Shogun includes high-ground clearance as well as a four-wheel-drive transmission, but generally isn’t praised for its safety features. This is definitely one for the off-roading enthusiast!
As you can see there are a wide variety of options when it comes to 4x4s, which means there will always be something to suit the needs of your customers. Just make sure the vehicles are covered by motor trade insurance before you are taken on an off-road test drive!
